From today, citizens, producers and operators in five Mediterranean countries can use an online platform to nominate the products and places to be included in the project’s sustainable tourism itineraries.
Messina, 9 November 2026 – INSPIRE Together starts today. It is the engagement campaign of the INSPIRE project, co-financed by the European Union under the Interreg Euro-MED Programme 2021–2027 and coordinated by the Municipality of Messina, Lead Partner of a partnership of eight organisations in five countries. The initiative invites local communities to nominate, through a form on the project platform, the products, practices and places that tell the story of their territory’s identity and help protect its biodiversity.
For Messina, the reference territory is the Peloritani Mountains, where the sea meets the mountains and where pastures, citrus groves, small vineyards and apiaries shape the landscape. The campaign tells its story through the Interdonato Messina PGI Lemon and the Minuta Olive, a Slow Food Presidium, and through the people who safeguard them: beekeepers, small-scale winegrowers, cooks, farm stays and small businesses.
Councillor for Agri-food, Liana Cannata, states: “Behind every product of the Peloritani there are families, knowledge and a care for the landscape that is not always visible. We invite our producers to take part in the campaign and to nominate what they feel represents our territory: it is a concrete way to make it known in a European context.”
The request is simple. Anyone who knows a local product, a cheese, an oil, a honey, a wine, an ancient grain, a recipe or a place linked to production, can nominate it by completing the form available at https://inspire-euromed.eu/
The information collected will help expand the agrobiodiversity map built by the project using Slow Food’s method and may guide the work of the Local Living Labs, the working tables where farmers, businesses, associations and institutions jointly define the actions to be developed. The aim is to build authentic travel experiences that respect those who live and work in the territories.
The campaign runs simultaneously in five pilot territories: besides the Peloritani, Sierra Espuña in Spain, the Bonifacio area in Corsica, Edessa, Pella and Halkidiki in Greece, and Përmet in Albania. The partnership includes, besides the Municipality of Messina, Slow Food ETS, the Mancomunidad Turística de Sierra Espuña, EuroVértice Consultants, the Corsican Tourism Agency, Anatoliki S.A., the American Farm School and the Ministry of Tourism and Environment of Albania. Each partner relaunches the campaign in its own context, with common materials and local content.
To follow the initiative on social media, you can use the hashtags #InspireTogether, #SlowTourism and #CommunityInnovation
