INSPIRE (INtegrating biodiverSity Preservation and agrobIodiversity valorisation in touRism managEment in the MED area)

The INSPIRE project seeks to transform agrobiodiversity conservation into a driver of sustainable tourism. Agrobiodiversity refers to the variety and variability of living organisms that support agricultural ecosystems, an essential element of the natural environment in farming regions.

INSPIRE is a transnational initiative aiming to transform the Mediterranean’s rich agrobiodiversity into a driver of sustainable, experiential tourism. In response to the dual threats of unsustainable tourism and biodiversity loss, the project champions a regenerative tourism model inspired by the Slow Food Travel approach.

By fostering Living Labs, developing an E-lab platform, and creating authentic travel experiences rooted in local culture, INSPIRE supports environmental resilience, socio-economic revitalization, and cultural heritage. The project unites partners from Italy, Greece, France, Spain, and Albania in a shared mission to bridge local innovation with Euro-MED sustainability goals